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Apple Intelligence. AI-opening possibilities.

iPhone 16 is built for Apple Intelligence, the personal intelligence system that helps you write, express yourself, and do things effortlessly. With groundbreaking privacy protections, you have peace of mind that no one else can access your data — not even Apple.

 

Explore new tools that help you write, focus, and communicate.

Writing Tools can proofread your text, rewrite different versions until the tone and wording are just right, and summarize selected text with a tap. They’re available nearly everywhere you write, including third-party apps.

Just record in the Notes or Phone app to capture audio recordings and transcripts. Apple Intelligence generates summaries of your transcripts to get the most crucial info at a glance.

Priority messages in Mail elevate time-sensitive messages to the top of your inbox—like an invitation with a deadline today or a check-in reminder for your flight this afternoon.

 

Express yourself visually

Make a Genmoji right on the keyboard to match any conversation. Want to create a rainbow cactus? You got it. Just provide a description.

The Image Playground app lets you create unique images in seconds based on a description, a concept, or even a person from your Photos library. Experiment with image styles like animation, illustration, and sketch.

With Clean Up, you can remove distracting background objects from your photos with just a tap to perfect a shot while staying true to the original image.

 

A new era for Siri

Awareness of your personal context enables Siri to help you in unique ways. Do you need your passport number while booking a flight? Siri can help you find what you’re looking for without compromising your privacy.

 

Extraordinary powers come with great privacy.

Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of the iPhone through on-device processing, so it’s aware of your personal information without collecting it.

With groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger Apple-designed server-based models running on Apple silicon to handle more complex requests for you while protecting your privacy.

 

Take total Camera Control. Touch. Zoom. Click. Quick.

Now, you can take the perfect photo or video in record time. Camera Control gives you an easier way to quickly access camera tools. Slide your finger to adjust camera functions like exposure or depth of field, angle through each lens, or use digital zoom to frame your shot—just how you like it.

 

New camera system. Go to great lengths to get the perfect shot.

The versatile new iPhone 16 camera system captures beautiful photos — from up close or far away. The two-in-one 48MP Fusion camera lets you take stunning super-high-resolution images or zoom in with the 2x optical-quality Telephoto. The Ultra Wide camera shoots extreme close-up macro photos or broader, more expansive pictures. Altogether, it’s like having four lenses in your pocket. And with spatial capture, you can even take pictures and videos in 3D, which you can watch with Apple Vision Pro.

 

Ultra Wide camera. Focus on the little things. And the bigger picture.

The new Ultra-Wide camera with autofocus takes incredibly sharp, detailed macro photos and videos. You can also frame more expansive scenes without taking a step back. Because it has a larger aperture and bigger pixels, it can capture up to 2.6x more light for higher image quality—even in low light.

 

Spatial Capture. Bring a whole new dimension to your photos and videos.

With its realigned cameras, the iPhone 16 lets you take magical photos and videos in a whole new way using spatial capture. Then, with Apple Vision Pro, you can relive those moments in immersive 3D.

 

Audio Mix. Make your voice heard.

Powered by advanced intelligence and Spatial Audio Capture, Audio Mix lets you adjust the way voices sound in your videos using three different voice options. Do you want to decrease the background sound or focus on the voices in the frame? After video capture, select the mix and adjust the intensity to get the sound you want 

 

Choose your Photographic Style. Change it up. Change it back.

Our latest generation of Photographic Styles gives you greater creative flexibility than ever before, so you can make every photo even more you. You can add, change, or remove a style anytime.

 

Lock in your look.

We’ve created new styles that let you dial in your desired look with more advanced skin-tone rendering and set it across your photos. And thanks to the powerful A18 chip, you can see the change in a live preview before you apply it.

 

A18 chip. Hi. IQ.

Meet A18, custom-built for Apple Intelligence — and so much more. It jumps two generations ahead of the A16 Bionic chip in iPhone 15. It also powers next-level camera features like photographic styles and camera control, with exceptional power efficiency to extend battery life.

 

Even longer battery life. You’ll need to recharge before it will.

iPhone 16 has been designed to make room for a larger battery, which works with A18 to significantly boost battery life, even with so many new features. So you can game, binge, and rock on — and on.

Snap on a new MagSafe charger for even faster wireless charging4—up to 25W with a 30W power adapter or higher, enabling up to 50% charge in around 30 minutes.

 

Action button. Do more. Wait less.

The Action button on iPhone 16 is a fast track to your favourite feature. Just press and hold to launch the action you wan:wante flashlight, a voice memo, Silent mode, and more. You can also set up Shortcuts to open an app, run a series of tasks, or change actions depending on the time of day or your location. You can also use it to take action in an app, like setting an alarm or ordering your favourite coffee drink.

 

iOS 18. Customize. Stylize. Mesmerize.

Personalize your Home Screen. Tint your icons with anycocolour. Arrangee and resize apps and widgets. You can even lock or hide apps to protect sensitive informatio  it’s your call.

Choose your controls. Swap out your Lock Screen controls for ones you love to use more often. You can also assign a control to the Action button.

iPhone 16 Plus

£899.00Price
Colour
    • The iPhone 16 Plus comes with 6.7-inch OLED display
    • Apple's A18 processor. 
    • Dual camera at the back
    • better battery life than the previous model.
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